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SMEs Management

Content Overview:

• Present and future of the Latin-American SMEs. The SMEs and the globalization, impact and need of a new process of strategic vision. Comparison of SMEs in the different cultures (USA – Europe-Latin America).
• The conflict of the family SMEs. Necessary professionalization process for competitiveness.
• Strategic planning process: context analysis, strategies of differentiation, Control Board.
• Human Resources in the SMEs. Their importance. Key factors to consider in the scouting process, motivation, development and compensation in the current context.
• Product development. Key concepts. Strategies for its insertion in the market.
• Basic factors for a price strategy: technical principles and demand; price fixing methods; strategy types, prices for new products.
• Key factors for the marketing channels in the SMEs: design; aspects to consider, middlemen – wholesale; behavior and conflicts; structures and levels, international channels.
• SMEs communication policies. Methodologies for: advertising, promotions, personal and relational sales, media, PR, media effectiveness.
• SMEs administration: operative process, clients, finances, etc. Development of the strategic Control Board.

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