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STUDY ABROAD
Marketing in Latin America
COURSE TITLE: Marketing in Latin America
COURSE OBJECTIVES:
Students should
- Develop analytic skills of international business generation.
- Understand the political socioeconomic contexts of the main countries and economic blocks of the region.
- Get acquainted with the managerial practices and trade instruments to successfully do business in Latin America
PROGRAM STRUCTURE:
INTRODUCTION
Understanding Latin-America
CLASS 1:
- How to generate a strategy of international marketing towards Latin-American markets. Key to success.
CLASS 2:
- Controllable and non controllable variables for approaching Latin-American markets.
CLASS 3:
- Selling successfully to the MERCOSUR countries.
CLASS 4:
- How to promote products and sell to Chile.
CLASS 5:
- How to promote products and sell to Andean countries.
CLASS 6:
- How to promote products and sell to central american countries.
CLASS 7:
- How to promote products and sell to caribbean countries.
CLASS 8:
- Common marketing techniques for the Latin-American Market. Conclusions.
CLASS 9:
- Discussion.
For more information
INSTITUTO UNIVERSITARIO ESCUELA ARGENTINA DE NEGOCIOS
Campus Centro: Av. Córdoba 1690 Capital (011) 5032-3900.
Campus Zona Norte: Av. Santa Fe 2162 Martínez (011) 5032-3900 - Interno 410.
Campus Zona Sur: Manuel Castro 192 Lomas de Zamora. (011) 5032-3900
help@iuean.edu.ar
Authorized by the National Government with the favorable ruling of the CONEAU (in accordance with law 24521, temporary authorization decree 488/04)
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