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Business Management

Content Overview:

• The management of enterprises in a competitive environment: marketing of tangible and intangible goods. Management characteristics and styles.
• Servuction: service generation systems. The service, the contact staff, physical support and the customer.
• The enterprise Mission: definition of the Mission; goal establishment; course setting.
• Strategic diagnosis. Strategic decisions and implementation. Macro and Micro environment. Company resources. Value chain. Success key factors. BCG Matrix. Business Matrix.
• Strategy selection. Implementation. Balance point calculation. ABC curve. Budgeting and cash flow setting. Controls. Effectiveness and efficiency.

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